About Syds Carpet and Snooze Room
Syd's Carpet &
Snooze Room began as Syd's Paint Shop in 1921 by Sydney
L. Lorandeau. The business was first located at 16 Crossfield
Street, Keene. Syd's
was primarily a commercial paint contracting business,
specializing in schools, hospitals, banks, churches, as well
as residential homes, all over the state of New Hampshire.
Syd's wife, Helen, was the sole salesperson, bookkeeper and
store operator for over 50 years. The store on Crossfield
Street sold wallpaper, draperies, blinds, paint and
Syd's Carpet & Snooze Room
Meet John Croteau, Jr.
In 1952 Syd retired and his son-in-law, John Croteau, Sr., acquired the
business. Mr. Croteau moved the business to 43 St. James Street in Keene
and with Helen still working every day in the store continued to operate
mainly as a paint contracting business.
In 1970 John Croteau, Jr. returned from active military duty and joined the
family business. John added flooring to the line up right away and in subsequent
years added furniture and bedding to the store.
Syd's has evolved through these 95 years into a 20,000 square foot facility,
taking over all of St. James Street in downtown Keene. Interior design services
and a large display of quality, name-brand home furnishings has been a key to
the success of Syd's.
Syd's Carpet & Snooze Room, now a Flooring America
store, carries brand names such as Klaussner, Sealy Posturepedic, Stearns & Foster
Meet the 4th generation, Jay Croteau
Now in its 95th
year, Syd's is fortunate to have a fourth generation son
also working in the business. John Croteau, III (or
Jay as he is known) works mainly in the floor covering
department but fills in elsewhere as needed.